After our discussion in class on Tuesday, we talked about how there are many layouts to an ad. This one caught my eye because it's more than just an ad on paper...it's an ad that comes off the paper! On the page before the actually inflatable airbag, it says, "hit this spot hard and find out why the new Peugeot 408 provides a lot more safety". After the reader hits down on the spot, there is a tiny airbag that inflates on the next page and then the ad goes into detail about all the airbags this car provides. This ad really attacked the design principles we talked about in class specifically the depth & perception and movement. Having an ad in a magazine move will set you apart from other competitors because not many companies do that. It also increases the depth of the ad as well with this inflatable airbag. The last and final thing this ad did was that it nailed the first impression. It needed to draw the reader in and it definitely did. If I ever saw an ad that said "hit this hard", I would do it 10 times out of 10 and then I would be exposed to the reality of how that airbag inflates in a car. What a great marketing idea!
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