Print ads need to be simple yet effective and I think this one does it perfectly. Everyone knows about Gatorade and how powerful of a brand they are, but they still need to make advertisements to maintain their elite positioning within the consumer's mind. This ad combines both sports (where Gatorade focuses most of its energy) and their rank among competitors (NUMBER ONE!). This reinforces their dominance to their consumers and causes them to still think about Gatorade. I love Gatorade and after viewing this ad, it made me want Gatorade now. Everyone wants the BEST of something and Gatorade knows that's one of their competitive advantages...I think Gatorade was smart in making this ad to really separate themselves from their competitors. A well done ad by Gatorade that states the facts right to the consumer and they use great color and imagery to reel the audience in.
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