Kelly Fisher: Got Chocolate Milk?

Tomorrow for our guest speaker, Kelly Fisher will be talking to our advertising class. Kelly supposedly has played a big role in the Got Milk campaign. It was originally started in October 1993. It only increased sales in California, not the whole nation. Obviously, this campaign has been a huge success because it is still going on now and it’s almost 20 years later. Milk sales have increased a lot and this campaign is one of the very first ones I ever remember in my entire life. I thought it was incredible that they could get famous celebrities, mainly athletes or singers, to get that signature milk mustache above their lip. It is so memorable for not only me, but a bunch of other people. I am beyond excited to hear all about this campaign tomorrow from Kelly because of how booming this promotion for milk has been. I know this will be an awesome presentation tomorrow and I can’t wait to learn more about the behind the scenes part of this entire process. Since I couldn’t find much information on Kelly Fisher herself, I am ready to learn about her role as well............................ Kelly Fisher spoke to our class today and it was pretty awesome. One, because we got free things including shirts, lanyards, and keychains with “Got Milk?” written all over them; and secondly, because she filled us in on their newest idea. I had no clue that the Got Milk? Campaign was moving to increase sales for chocolate milk currently. She walked us through a couple of their ideas and they are actually going away from milk mustache look for chocolate milk for numerous reasons, one including it simply just didn’t look good. She showed examples of all of their ideas and let us analyze them for which one we thought were the best and worst ones of the options given to us. They ended up choosing the campaign that my group said was the best one…”My After” which had the meaning that chocolate milk is a great choice for an after workout or after game drink to help refuel you the quickest. I thought it was a pretty cool idea and apparently so did their consumers because Kelly said that their sales have increased since pitching this newest campaign. I had a great time listening to Kelly Fisher talk about such a popular campaign such as Got Milk? And I learned a lot from her.