Nike ID

I think this is a very clever yet simple print ad made by Nike. After we saw Brandon Thornton and hear him talk about how Nike ID has played such a huge impact on Nike, I decided to go check out some of their ads for it. This one grabs the reader's attention immediately with great VISUALS with their variety of colors that they use. It is very creative or UNIQUE because its showing a shoe being dunked in paint which can seem odd to some reader's which will cause them to look into this ad a bit more. Once they look at it, I think they can draw some conclusions that the consumer can customize their shoe to whatever color they like...on that same note, I think it could also be confusing because some consumers may not be able to connect this idea because this ad has a lack of words; and by lack of words, I mean NO WORDS. Through in class discussion, we talk about how the headline is used to draw the reader in...there is no headline so how can they draw them in with it. That is something I wish Nike had put a little more thought into and if they put something simple in there that talks about customizing your own shoe the way you want it, I feel like that could increase their already awesome idea of Nike ID.