I absolutely LOVE this advertisement. I thought Kleenex did an extremely good job in portraying the message of how powerful their product is. Being the youngest grandchild and only grandson in my family, I had personally experience of getting smooches on my face from not only my grandmother but her 8 other sisters during family reunions. I can 100% relate with this poor kid in the print ad. When I saw this ad, I thought of me. Nothing is more frustrating than trying to wipe off old lady lipstick from your face. It's sticky, it smears all over the place, and worst of all, gets all over my sleeves when I'm trying to wipe it off. If only I had...wait... a Kleenex! Incredible! The only thing I would question in this print ad while yes...very funny and very easy to relate to..it relates to me...currently a 21 year old male college student. And if I saw this print ad 10-15 years earlier, it still would relate to me. But I wouldn't buy this product, my mom would. So it makes me question a little bit about the target market they were attacking in this advertisement but I know moms will see this ad and appreciate the humor and possibly go out a purchase this product...because if something can get off lipstick...it must be sent from God!
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