Julie Talbot: Burt's Bees

Julie Talbot will be coming in from Burt’s Bees to talk to our class. She is the global brand manager for them and I’m very excited to see what she has to tell us because of how big and successful of a company that Burt’s Bees is. Burt’s Bees has to be one of the top competitors in the lip balm industry which led me to research exactly why and how they got to be the best. They are very committed to many things that score well with their target market like: making their products 100% natural, preserving the rights of both humans and animals, giving back to the community, and taking care of the people who make our business what it is. I like that Burt’s Bees does all of these things because it is important in the consumer’s minds. I couldn’t find a lot of information on Julie through the website so I’m excited to see exactly what her job description entail...................... Unfortunately, due to bad weather, Julie was not able to come in and to talk to our class about Burt’s Bees so I didn’t learn much about Burt’s Bees and how they were able to position themselves to be amongst the top lip balm company in the world. I really wish she was able to make it in because I find great fascination out of companies such as Burt’s Bees that have been able to climb their way to the top and be the “king” of their respected industry.