Earl Cox was supposed to come speak to our advertising class yesterday, but had a last minute cancellation. I was really excited about Earl Cox coming to speak to our class after I did my research on The Martin Agency because I found out that they came up with the “Virginia is for lovers” campaign which is now nationally known because I knew about this all the way up in Boston…my home town. This agency was founded in July 1965 in Richmond, Virginia and they are one of the nation’s leading agencies today. According to their website, they have consistently been in the top 5 marketing agencies in the country! Earl Cox’s role for the company is the chief strategy office and partner. He got his BA from Virginia Tech and he has worked on big campaign ideas including GEICO and UPS which is pretty cool. I feel like he would’ve been a really great speaker to hear from for at least two reasons: he’s a Virginia Tech alum that has gone through some similar things that we have and because of his experience with big companies like GEICO and UPS. Unfortunately, he cancelled but I know he would’ve had some great things to tell our class especially about strategies.
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