Winner Winner...CUTIES for Dinner!

So our advertising group presented a creative pitch about Cuties today and we came out on top! We were able to combine humor with the creative briefs objective and SMP and we felt like we had huge success! We had a lot of fun putting together different ideas for executions and being able to explain them to the class. We had 3 different commercials that we would air on television, and what we felt really brought home our point was having our background music incorporated within our presentation. The music differed for each commercial because each commercial would have a different scenario and we were able to match the commercials with the proper soundtrack. For example, in our first commercial, we called it Cutie Countdown and it was about a bunch of dads running to the grocery store with their kids and a grocery list written out by their wives. At the top of the list, it says "Cuties". The dads all see there is only one bag left and suddenly turn into superheroes! (as I blogged before, our big idea was BE THE HERO). We have the Diaper Wrangler and the Bottle Blaster for two heroes in a showdown for the last bag of Cuties. They are throwing diapers or squirting bottles into one another's eyes. Then an employee rolls up with a cart full of Cuties saying "Chill guys, Cuties are back!" During this entire commercial, we have the song Final Countdown playing. One of our other commercial ideas was a dad watching his kid play in a soccer game. The dad is relaxing, interacting with the other parents and suddenly his wife calls and says, "honey, you have snack duty today, I hope you remembered the Cuties." Then time stands still when he realizes he forgot. He sprints to his minivan with a stroller, backpack, and diaper bag trying to get home and back in time for halftime with his Cuties. He gets home dumps the bowl of Cuties into his backpack and gets back in the car. He's driving like a madman to get back to the game. The soccer field is in sight, he skids into the parking lot and grabs his backpack full of Cuties. Just then, the theme song from Chariots of Fire begins to play and the dad begins to run towards his son in slow-motion. He's dripping sweat, he's pushing the stroller but it begins to veer out of control so he leaves in behind, he jumps over a dog and diapers are flying out of his diaper bag. He gets to the team just in time and his son goes, "Dad! You remembered snack duty!" and the dad says while gasping for air, "yes I did!" and he begins passing out Cuties to all the little kids and they begin to rejoice and praise him. Our punch line would then be, "Don't miss your chance to be the hero...buy Cuties!" and in the background, the dad is bent over at the waist and the other parents are all smiling and patting him on the back. We had a blast being able to create a pitch for Cuties and our team was able to pull together and get first place in the creative brief for Uniqlo and then get first place in the creative pitch for Cuties. Vitality...where would you be without us?