So my advertising group is working on a creative pitch for Cuties Clementines as seen in the picture above. One point that the brief team made that caught our eye was that their target market was not only moms but dads as well. We thought we could really capitalize on this niche within the market so we did. We have made thought of several ideas that incorporate dad's "being the hero" and we have been able to run with that. Our group has several execution strategies including 5 commercials and 1 print ad that we would be placing in a magazine. We are extremely excited to pitch our idea to the class on Thursday and if there weren't other groups competing with us for the Cuties pitch, I would have gone into more detail about our ideas. I will come back and blog about how our pitch went and how I thought we executed our pitch to the class.
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