The Famous Arnold Palmer

What better way to market the famous "Arnold Palmer" drink than by using the man who invented it. Arguably, one of the best golfers the world has ever seen came up with this combination of iced tea and lemonade. Some people may be familiar with the golfer Arnold Palmer and may hear people say, "Man, I could really go for an Arnold Palmer" and the other person may have no idea what that is. By combining the person and the product, ESPN is reaching a whole new market. First, the Arnold Palmer drink attracts those who have heard of it through word of mouth but the sports watchers, like myself, found out through this commercial. I thought this was very clever for ESPN to incorporate Arnold Palmer with his very own Arnold Palmer creation. I'm sure the profit increased for the Arnold Palmer drink after the making of this commercial and after the first time I watched this commercial I thought, "That was awesome."