Steve Grant: Modea

I have been looking forward to this speaker ever since I saw this on the syllabus. I have heard a lot about Modea and it has all been very positive. Upon my research, they have a really well put together website that gets across the point of what they do and I could really tell that they pride themselves on their creativity. One marketing tactic that I picked up on while researching is that they developed a blog in February. Before this class, I really would not have that much respect or take much notice to a company creating a blog but once I had to start blogging, I have a completely new perspective. Tomorrow, Steve Grant is coming to talk to our class about his insights and I’m really excited about what he has to say seeing that his position at Modea is head of strategy. This really applies to me because in my Marketing Communications class I’m currently taking, I was elected to be in charge of the strategy aspect of the entire, semester long project. I will have my ears open ready to hear what he does and how he executes on different ideas. I read that Steve was brought onboard to help define the strategic vision of Modea, as well as trying to grow the company. A fun fact that I read up on was that Steve Grant is also a hometown native of Blacksburg, VA. I’m ready to hear about Steve’s experiences over that last 9 months he’s been a part of Modea....................... After Steve's visit, I liked everything he had to say to the class but the big takeaway I got from his time here was how opinionated and funny he was. He knew exactly where he stood on so many beliefs, specifically owners of BMW's, and would insult them with no problem. Seeing this side of someone can really show us how very passionate they are about any such topic. I enjoyed that aspect of his presentation of how he kept the whole class engaged with funny jokes and also, his extremely strong opinions on different subjects. Hopefully, more of our guest speakers we have throughout the semester will be as engaging as Steve!