So I was trying to find a print advertisement that was ethically questionable. I stumbled upon this 7-Up ad. You may wonder what this has to do with sports, but Kobe Bryant, arguably the NBA's best player is sponsored by them. So back to this ad...when I first glanced at it, I obviously thought it was a baby drinking beer. And I know that's what 7-Up wanted the consumer to think as well. It is very eye grabbing. But after that, I got to thinking...a lot of mothers and probably some fathers would get offended at this picture as it could hint at alcoholism and other such things. I think this was wrong, because one...babies shouldn't be drinking 7-Up and I can't imagine they have the "youngest customers in the business" and secondly, I think this print ad is extremely wordy. Maybe I'm just biased because I really hate reading ads with a lot of wording but I was not loving this ad one bit after my initial smile of seeing a baby drinking what I thought was a beer. Once I dug a little deeper, I realized this was a pretty dumb ad and I wasn't a fan.
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