As I was searching online for some print ads that caught my eye, I was immediately drawn to this one. I like this one a lot because it's very clever in the fact that it uses its surroundings to help draw attention to the ad. A building is under construction and the ad agency was able to capitalize on that and make it look like a guy was working out. Size was a big factor for me. Not only was this a clever and fun idea, it's also HUGE. Everyone driving/walking by this is going to see this and it's memorable enough where they might consider a membership at this gym. This ad is obviously very extreme with a huge, muscular man doing a work out with two cranes but that's what will make it stick in the target market's mind. This is a very very visual print ad that shows what could happen to you if you joined this gym. I've been a member here for 3 months and I'm seeing results just like this guy!
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