Rodgers!! Discount Double Check!

Aaron Rodgers, NFL MVP of 2011, had this "touchdown dance" made famous through all of his rushing touchdowns throughout the year. His originally meaning to this celebration was showing off a championship belt, but he hooked up with State Farm and created the first of at least 4 State Farm commercials where he and other members of the Green Bay Packers help market State Farm. This commercial was awesome for State Farm because they attacked a target market of sport's fan. Obviously, this market is huge and using someone as influential as Aaron Rodgers and, when this commercial came out, the reigning Superbowl champions, this will get a lot of talk going around from consumers. I know who State Farm, All State, and Progressive are and some are more memorable than others but I, and I'm sure a lot of other people, get really interested in commercials when they combine the company's product with a celebrity--more importantly, a sport's icon. After this commercial debuted, it was no longer the championship belt celebration that was famous, it was State Farm and the "Discount Double Check" move. State Farm made this commercial a huge hit with its humor that they have made several more commercials sort of piggy backing off this original one. Personally, this commercial is my favorite of all of them, but yet, I still find myself sitting through all of these commercials and not changing the channel because I know that it has the potential to be as funny and catchy as the original. After this commercial, I found myself doing this ridiculous "discount double check" move just as a joke along with my roommates and if a commercial can get a consumer to do crazy things like the "discount double check" motion, then something has gone right in their advertising strategy.