This may be a bit of a stretch but Tide came out with this print ad and I thought the soup looked like a TIDE-al wave. I don't know if Tide had that connection but I think it would be pretty clever if they came up with that idea. That's just a side note. I think this print ad is pretty powerful because it really does state the facts: stains love your clothes. I can personally relate to this ad, and they drew me in with their vibrant orange color and it shows havoc and chaos. Maybe it's just me, but I am drawn to ads like this because they show humor and you want to know where the ad is going with it. That soup looks pretty thick and creamy and you know that would be a pain to get out of a nice dress shirt and since they're advertising TIDE...this stuff must be strong! I think Tide did a great job in showing how powerful it can be with the soup shown in the ad. I think being able to provide a powerful message in a print ad is very difficult and I think Tide did a great job with it.
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