I am a senior at Virginia Tech from Boston and created this blog for my Advertising class. I am an avid sports follower--passionate about the Yankees, Celtics, Patriots, and Bruins. I will blog at least twice a week throughout the Fall 2012 semester and will focus on the topic of sports. I will critique commercials, articles, etc... and will talk about how I would have done something differently. Again, my goal is to blog about any advertising that I see relative to the sport's world.
Monday, September 24, 2012
Old Spice = Big Muscles and Cute Girls
So you're telling me that if I invest in Old Spice: Champion I will be as strong as an NFL superstar and be able to do pushups with a hot girl riding a jetski on top of me? I think I'll buy it! Now the question--is this puffery or is this deception? I would say it's so absurd that it's puffery but I feel like this is flirting with deception. There might be some people out there that really think that using Old Spice: Champion could cause some of these results. Maybe not being able to pushup a jetski but maybe just make you stronger, but the more important one, is that if I start wearing this scent, I could have a cute girl in a bikini near me?! Why wouldn't I buy this product? As funny as Old Spice made this commercial it can still give people the wrong idea. Personally, I think this is puffery where I know that this doesn't happen. Maybe because I've been around long enough where I know that girls don't just chase you through the woods if I'm wearing Axe body spray or I can bench press a jetski with a cute girl riding it so I think this commercial is great. I think it's very memorable mainly because: 1. there's a cute girl in a bikini but 2. there is also the sport's aspect of it where Pro-bowler Wide Receiver Gregg Jennings is in this commercial. I tend to remember commercials with famous athletes in them so I thought Old Spice did a good job in marketing their product by using both the girl and a professional athlete. After seeing this commercial, I may go out and buy Old Spice: Champion...and a jetski.
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