I am a senior at Virginia Tech from Boston and created this blog for my Advertising class. I am an avid sports follower--passionate about the Yankees, Celtics, Patriots, and Bruins. I will blog at least twice a week throughout the Fall 2012 semester and will focus on the topic of sports. I will critique commercials, articles, etc... and will talk about how I would have done something differently. Again, my goal is to blog about any advertising that I see relative to the sport's world.
Monday, September 24, 2012
Just Chip It Out!
Now this commercial is hilarious to me on all different levels. Being the avid golfer that I am, I have been in both scenarios--the one trying to make an impossible chip shot, and the guy saying "You can't get through there...just chip it out!" This commercial's target market is obviously to golfers, but mainly the inexperienced ones...the ones that may think they're better at golf than they really are. I've had many experiences like this where I thought I could hit a shot and it turns out for the worst; maybe not as bad as getting hit in the crotch but the ball definitely didn't go where I wanted it to go. This is great marketing by Chipshot that makes custom clubs because they are making it out that if the consumer had suitable clubs for him or herself, they'd be able to hit that impossible shot through the trees. I know that when I don't hit a great shot, I immediately blame my club, not myself! I thought this was a very well put together commercial that is very realistic for most golfers to relate with. The funny part about this commercial is that we golfers, still try to take that impossible shot about 98% of the time!
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