Watching the Game, Having a Bud

This is one of the first Superbowl commercials I specifically remember for longer than just a week of the Superbowl. I remember when this commercial came out a few years ago, it was a hit! Everyone I knew would be saying, "wassssupppppp???" Budweiser did a great job in tying in a very funny and memorable commercial to their brand. People may not have thought of Bud immediately but with the popularity of the saying "wasssuppppp" it made people wonder or ask where that came from, and then Budweiser would be brought up. It was a huge way to get their brand recognition out because they debuted the commercial on Superbowl Sunday (the most watched sporting event in America) and specifically known for having hilarious commercials. I love this because of how memorable it was and it was great because they went after the right target market. How many guys are just "watching the game and having a Bud?". It hit home for so many guys and then adding the funny catchphrase of "wassssuppppp" really hit the nail in the coffin. This is still one of my favorite commercials and it came out almost 6 years ago! Now that's how you advertise a product!