I am a senior at Virginia Tech from Boston and created this blog for my Advertising class. I am an avid sports follower--passionate about the Yankees, Celtics, Patriots, and Bruins. I will blog at least twice a week throughout the Fall 2012 semester and will focus on the topic of sports. I will critique commercials, articles, etc... and will talk about how I would have done something differently. Again, my goal is to blog about any advertising that I see relative to the sport's world.
Monday, September 10, 2012
Dr. Pepper10: It's Not For Women!
Dr. Pepper10: It's not for women! Let's see...who could this offend? Umm, about 50% of the population! Dr. Pepper literally just offended and specifically called out women for not being able to drink this certain brand of Dr. Pepper because it's a "manly drink". Wow, I thought I had seen it all but when a company is literally telling a certain target market (a huge target market (women)) that it's "not for them", I feel like they are totally taking themselves out of the equation for getting maximum profit out of a product. A few girl friends that I have already told me how they were offended by that commercial and would never buy it now. Great job, Dr. Pepper...you lost at least 3 potential customers. And not only did my friends say they wouldn't buy that specific type of Dr. Pepper, they said they are done with Dr. Pepper...period. Why would Dr. Pepper do this? Maybe because it has some people, like myself, talking about it. Cool, Dr. Pepper got me talking about how this offended a total sex but is it worth it, Dr. Pepper? Is it worth you losing potential customers just so you can get a buzz going around about your potentially offensive commercial? Maybe to you, but to me, I thought this was an extremely stupid move on your part. With all that being said, I'm still drinking Dr. Pepper...thankfully I'm a guy.
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