Monica Jones: AD2 Roanoke

We had a guest speaker from AD2 come speak to our Advertising class yesterday. Below is my insights and critiques on the company before I met Monica Jones and then I will write what I think about the company after the speaker. From my research, it may not be a current issue AD2 Roanoke is facing but I noticed that they are reaching out to strictly people the age of 32 and younger. As I feel they are trying to stay with the younger and “hip” crowd, I think that they could be limiting themselves from other opportunities out there. I think having a wider target market would help grow their company and people over the age of 32 may be in more of a need to stay “cool” and look towards the future. It’s not just the 32 and younger adults that want to look towards the future. Through further research and recommendations, I’ve noticed that a lot of people had a positive experience through AD2 Roanoke which is good especially because their website says, “we know how to have a good time”. As for consumer perceptions: as mentioned above, most customers are enjoying their time with AD2 Roanoke. I think a large part of that is not only the price ($2/month) but also how convenient they’ve made themselves. For example, they constantly send out tweets or post on Facebook. Since their current target market is adults 32 and younger, this works out because some of the older folks may not be as tech savvy so they’re using their young target market as a competitive advantage by using such websites. I also read that they help companies make personal websites. This is huge because having a presence in the world of Internet is one of the major ways companies make it in the world today. AD2 Roanoke knows how to reach its customers so that they can have a presence in the world at the most competitive level. For example, websites, twitter, and Facebook. __________________________________________________________________________________ Monica was very insightful and helpful when she spoke to the class yesterday. She just reinforced how important a good resume is and how important connections are. After hearing her speak, I got really encouraged because I have already had several internships so my final step is to just lock down a full-time job after graduation. I really liked what Monica said to us and I look forward to the rest of our guest speakers in Adversiting!