Look! It's Michael Jordan!!

Now this commercial is awesome on so many levels. We never really think about how common a name like Michael Jordan really is. For this guy in the commercial, it must really be terrible for him! Like me, everyone in this commercial thinks of Michael Jordan as the tall, black, basketball player and arguably the best basketball player the world has ever seen. For this poor poor man, he is nowhere close to being that. He's small, white, and nonathletic. You can see on everyone's face that they expect to see THE MICHAEL JORDAN! And their looks of disappointment are always there. ESPN did a great job in selecting their target market which is obviously sports fans because anyone who knows anything about sports will definitely know the name Michael Jordan. This commercial is great because it's so realistic for how we would act if we worked at a restaurant or a hotel or delivered a pizza to a guy named Michael Jordan. I feel that having a commercial that relates to your target market is key because it makes the advertising that much more memorable. The message of this commercial is "It's not crazy, it's sports." which is exactly what this advertisement captures. Fans will be fans and that's just how we are when it comes to sports! If your name is Michael Jordan and you aren't a 6-time NBA champion, I am sorry for you.