Inflatable Airbag in a Mag?

After our discussion in class on Tuesday, we talked about how there are many layouts to an ad. This one caught my eye because it's more than just an ad on paper...it's an ad that comes off the paper! On the page before the actually inflatable airbag, it says, "hit this spot hard and find out why the new Peugeot 408 provides a lot more safety". After the reader hits down on the spot, there is a tiny airbag that inflates on the next page and then the ad goes into detail about all the airbags this car provides. This ad really attacked the design principles we talked about in class specifically the depth & perception and movement. Having an ad in a magazine move will set you apart from other competitors because not many companies do that. It also increases the depth of the ad as well with this inflatable airbag. The last and final thing this ad did was that it nailed the first impression. It needed to draw the reader in and it definitely did. If I ever saw an ad that said "hit this hard", I would do it 10 times out of 10 and then I would be exposed to the reality of how that airbag inflates in a car. What a great marketing idea!

Nike ID

I think this is a very clever yet simple print ad made by Nike. After we saw Brandon Thornton and hear him talk about how Nike ID has played such a huge impact on Nike, I decided to go check out some of their ads for it. This one grabs the reader's attention immediately with great VISUALS with their variety of colors that they use. It is very creative or UNIQUE because its showing a shoe being dunked in paint which can seem odd to some reader's which will cause them to look into this ad a bit more. Once they look at it, I think they can draw some conclusions that the consumer can customize their shoe to whatever color they like...on that same note, I think it could also be confusing because some consumers may not be able to connect this idea because this ad has a lack of words; and by lack of words, I mean NO WORDS. Through in class discussion, we talk about how the headline is used to draw the reader in...there is no headline so how can they draw them in with it. That is something I wish Nike had put a little more thought into and if they put something simple in there that talks about customizing your own shoe the way you want it, I feel like that could increase their already awesome idea of Nike ID.

Miller Light "Man's Up"

So this commercial came out a couple of years ago, but I remember that they came out with a few different commercials with this theme of "Man Up" and have a Miller Lite. Obviously, their challenge is to be able to compete with other brands specifically bud light. The objective that Miller Lite is trying to achieve is to position Miller Lite as a light yet tasty beer in the mind of the consumer. I really liked these commercials even though they may come across as a little bold by calling out their target audience (mainly 21-35 year old men) for not being too "girly" to order a Miller Lite but I like it because they used humor to help get across their message. The SMP for this ad, I thought, was that if you use a "carry-all", you aren't ready for a Miller Lite. It's a manly alternative to a "light" beer, but you get more taste instead of a mediocre light beer. Miller Lite came out with several other commercials like this that have the same theme as I mentioned earlier. For example, they have one where instead of a man using a purse, he think skinny jeans is a good look. Same message where it seems like guys are doing girly things and when they become a man, to try Miller Lite. Immediately after watching this commercial, I stopped knitting and ran to the bar to get a manly Miller Lite...so MAN UP!

Gatorade is Always #1

Print ads need to be simple yet effective and I think this one does it perfectly. Everyone knows about Gatorade and how powerful of a brand they are, but they still need to make advertisements to maintain their elite positioning within the consumer's mind. This ad combines both sports (where Gatorade focuses most of its energy) and their rank among competitors (NUMBER ONE!). This reinforces their dominance to their consumers and causes them to still think about Gatorade. I love Gatorade and after viewing this ad, it made me want Gatorade now. Everyone wants the BEST of something and Gatorade knows that's one of their competitive advantages...I think Gatorade was smart in making this ad to really separate themselves from their competitors. A well done ad by Gatorade that states the facts right to the consumer and they use great color and imagery to reel the audience in.

Kelly Fisher: Got Chocolate Milk?

Tomorrow for our guest speaker, Kelly Fisher will be talking to our advertising class. Kelly supposedly has played a big role in the Got Milk campaign. It was originally started in October 1993. It only increased sales in California, not the whole nation. Obviously, this campaign has been a huge success because it is still going on now and it’s almost 20 years later. Milk sales have increased a lot and this campaign is one of the very first ones I ever remember in my entire life. I thought it was incredible that they could get famous celebrities, mainly athletes or singers, to get that signature milk mustache above their lip. It is so memorable for not only me, but a bunch of other people. I am beyond excited to hear all about this campaign tomorrow from Kelly because of how booming this promotion for milk has been. I know this will be an awesome presentation tomorrow and I can’t wait to learn more about the behind the scenes part of this entire process. Since I couldn’t find much information on Kelly Fisher herself, I am ready to learn about her role as well............................ Kelly Fisher spoke to our class today and it was pretty awesome. One, because we got free things including shirts, lanyards, and keychains with “Got Milk?” written all over them; and secondly, because she filled us in on their newest idea. I had no clue that the Got Milk? Campaign was moving to increase sales for chocolate milk currently. She walked us through a couple of their ideas and they are actually going away from milk mustache look for chocolate milk for numerous reasons, one including it simply just didn’t look good. She showed examples of all of their ideas and let us analyze them for which one we thought were the best and worst ones of the options given to us. They ended up choosing the campaign that my group said was the best one…”My After” which had the meaning that chocolate milk is a great choice for an after workout or after game drink to help refuel you the quickest. I thought it was a pretty cool idea and apparently so did their consumers because Kelly said that their sales have increased since pitching this newest campaign. I had a great time listening to Kelly Fisher talk about such a popular campaign such as Got Milk? And I learned a lot from her.

Julie Talbot: Burt's Bees

Julie Talbot will be coming in from Burt’s Bees to talk to our class. She is the global brand manager for them and I’m very excited to see what she has to tell us because of how big and successful of a company that Burt’s Bees is. Burt’s Bees has to be one of the top competitors in the lip balm industry which led me to research exactly why and how they got to be the best. They are very committed to many things that score well with their target market like: making their products 100% natural, preserving the rights of both humans and animals, giving back to the community, and taking care of the people who make our business what it is. I like that Burt’s Bees does all of these things because it is important in the consumer’s minds. I couldn’t find a lot of information on Julie through the website so I’m excited to see exactly what her job description entail...................... Unfortunately, due to bad weather, Julie was not able to come in and to talk to our class about Burt’s Bees so I didn’t learn much about Burt’s Bees and how they were able to position themselves to be amongst the top lip balm company in the world. I really wish she was able to make it in because I find great fascination out of companies such as Burt’s Bees that have been able to climb their way to the top and be the “king” of their respected industry.

Kleenex...The Kisser Cleaner Upper

I absolutely LOVE this advertisement. I thought Kleenex did an extremely good job in portraying the message of how powerful their product is. Being the youngest grandchild and only grandson in my family, I had personally experience of getting smooches on my face from not only my grandmother but her 8 other sisters during family reunions. I can 100% relate with this poor kid in the print ad. When I saw this ad, I thought of me. Nothing is more frustrating than trying to wipe off old lady lipstick from your face. It's sticky, it smears all over the place, and worst of all, gets all over my sleeves when I'm trying to wipe it off. If only I had...wait... a Kleenex! Incredible! The only thing I would question in this print ad while yes...very funny and very easy to relate to..it relates to me...currently a 21 year old male college student. And if I saw this print ad 10-15 years earlier, it still would relate to me. But I wouldn't buy this product, my mom would. So it makes me question a little bit about the target market they were attacking in this advertisement but I know moms will see this ad and appreciate the humor and possibly go out a purchase this product...because if something can get off lipstick...it must be sent from God!